Distribution and Sales and Marketing Workshops

1st - 3rd of October


Distribution, sales and marketing workshops with Russel Ferguson

Russell Ferguson is a sales and marketing specialist with over 12 years’ experience of helping Welsh producers to build more sales and increase brand awareness.

Attending one of these events will help you gain an understanding of the structures of channels of trading in the food and drink sector and first steps in distribution.

Structure of the day:

Morning Distribution Workshop 9:30 – 12:30

  • Introduction to Distribution
  • Channels to Market
  • Margins and pricing

Afternoon Sales and Marketing Workshop 13:30 – 16:30

  • Dynamic Sales
  • Closing techniques
  • Upselling, negotiation… and much more

Event locations:

Tuesday, 1st October: Vale Hotel, CF72 8JY

 Wednesday, 2nd October: Ivy Bush Hotel, Carmarthen, SA31 1LG

 Thursday, 3rd October: Glasdir Llanrwst, LL26 0DF


Book your place by emailing or ringing 02920 467 416

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