Who is this toolkit for?
Consumers shop with their eyes – fact! This video takes an in depth look on why packaging and branding can help sell your product by standing out from the crowd. Branding and packaging is the first thing customers see of your product so make sure that first impression counts. The packaging should reflect and compliment the shape and content of the box, pot, jar or bottle. Think about the colour, font, who your target audience is and where you hope to sell your produce.
Toolkit produced by Fork2Fork.